Art&business
Art Thinking and ABI
Amy Whitaker’s theory, Art Thinking, is characterized by the combination of art and business through a fruitful exchange of processes. The drive towards innovation combine both artistic and business research. The approach of the Art Thinker is a reworking of the context, which enables to relate different sectors solutions. The Art Thinker is a facilitator of Open Innovation.
How to activate this process?
Creaa is among the first companies in Italy specialized in ABI (Art Based Intervention). An artistic intervention within a complex organization occurs when an artist, with his methods, creative processes and products, breaks into a business reality to support or stimulate changes, creativity and innovation, or to encourage the development of skills and the improvement of working conditions.
Areas in which it was tested:
Goals
How it works
Our formats
Creaative Bump
A training intervention with the participation of an artist and a trainer
Opificio
Creation of a work of art in the company and with the company
Tratto Non Comune
Unconventional digital communication
Historytelling
Enhancement of the company archive
Fatto ad Arte
The artist’s creation of a commercial product line
