Art&business
Art Thinking and ABI
Amy Whitaker’s theory, Art Thinking, is characterized by the combination of art and business through a fruitful exchange of processes. The drive towards innovation combine both artistic and business research. The approach of the Art Thinker is a reworking of the context, which enables to relate different sectors solutions. The Art Thinker is a facilitator of Open Innovation.
How to activate this process?
Creaa is among the first companies in Italy specialized in ABI (Art Based Intervention). An artistic intervention within a complex organization occurs when an artist, with his methods, creative processes and products, breaks into a business reality to support or stimulate changes, creativity and innovation, or to encourage the development of skills and the improvement of working conditions.
Areas in which it was tested:
Art + business
Art + community
Art + tourism
Goals
Co-creation
Boost creativity
Improve leadership perception
Encourage Team Building
Support product design and creative processes
Define the identity of businesses and organizations
Support communication
How it works
Our formats
Creaative Bump
A training intervention with the participation of an artist and a trainer
Opificio
Creation of a work of art in the company and with the company
Tratto Non Comune
Unconventional digital communication
Historytelling
Enhancement of the company archive
Fatto ad Arte
The artist’s creation of a commercial product line