Client: Associazione Etrarte - Cultural Association

Period: March 2024 - October 2024

Services: Project Co-design and Communication Coordination

Unità Delta is a project that connects the worlds of art and business, born from the collaboration between Etrarte and MEP Group, with the aim of integrating creative processes into the industrial environment. Creaa played a pivotal role in the initiative by facilitating dialogue between the company and the cultural association, coordinating communication efforts, and contributing to the project’s co-design.

The core of the project was a participatory art programme within MEP Group, led by artist Giulia Iacolutti. Company employees were actively involved in a collaborative artistic process, fostering creativity and engagement. Creaa managed the entire relationship between partners and developed a tailored communication strategy to ensure the project’s coherence and visibility.

The initiative concluded with the conference “Unità Delta – Art, Industry and Participation: Italian Excellence in Dialogue” — a moment of reflection and networking that brought together professionals and institutions from across the cultural and industrial sectors. Creaa co-designed and coordinated the event, which was moderated by Elena Tammaro, creating a valuable space for discussion around the potential of cross-sector collaboration between creativity and enterprise.